O TO 1 DESIGN
GEN AI-4
VIBE CODE
Reimagining habit building with a human-like AI coach
DURATION
Oct 2024-Present
MY ROLE
End-to-end lead
product designer
TOOLS
Figma, Cursor AI, Amplitude, Airtable
HabitCoach.ai
Future of Self-Improvement
Just 8 months young, HabitCoach.ai is already redefining how people build habits. Unlike typical trackers, it goes beyond logging. Habit Coach blends AI with human-like interaction. Users can call or text their coach for timely, empathetic support. It feels personal—like talking to a real person.
THE IMPACT
of users return within
the first week
active users building habits with daily AI check-ins
paid users upgraded from free to Commitment plan
SECONDARY RESEARCH
apps are too rigid for real life
65%
of users stop using habit apps within a month because of fixed flows.
I tried every productivity tool, but nothing stuck. Daily calls with a real person worked, but not scalable, but when GPT-3 launched, I saw AI could be that human-like coach."
Andriy Rusyn, Co-Founder,
CEO - Habit Coach AI
THE PROBLEM
Progressive Disclosure
Show users only what they need, when they need It helps reduce overwhelm and cognitive load.
DESIGN GOALS
& PRINCIPLES
Human Connection
Design feedback that feels warm, supportive, and accountable — like a real coach, not analytics.
Guided Flow
Ensure users always know what to do next, no guesswork, no confusion.
Accessibility
Design that’s clear, responsive, and works for everyone, whether they’re typing or using voice.
FIRST ONBOARDING
In the beginning, we kept it super simple—users just added their phone numbers, and the coach followed up with a series of questions via SMS.
Meet your new coach
Type your phone number here
Type your phone number here
Get Started
SKETCH. TEST. REPEAT
SKETCH. TEST. REPEAT
IMPROVING CLARITY AND ENGAGEMENT IN ONBOARDING
USER TESTING & INSIGHTS
Monitored new user onboarding via Amplitude daily to track behavior, identify drop-offs, catch bugs, and update flows and design guidelines directly in Figma.
THE IMPACT
of users return within
the first week
active users building habits with daily AI check-ins
paid users upgraded from free to Commitment plan